S.o.M.F. - Online Men's Shopping Experience

SoMF aims to be your first stop when it comes to online shopping for sexy casual men's clothing. Since 2005, SoMF has become the leading name for cheap affordable men's casual clothing.

We get our clothings from suppliers worldwide and is one of the most prominent Australian Online Shop. We also believe in cutting cost: no male models, no expensive marketing campaigns, no professional photography.  In return, the customer pays less for quality trendy goods.

About Us
SoMF was founded in 2005 by four young designers and enterpreneurs based in Melbourne, Australia.

As noted in a recent interview in Fashion Rebel:

"We are a bunch of designers who are sick of having to pay over-the-top prices for simple branded clothings. So one day we decided, 'to hell with it, let's source our own designer tees'! So, we backpacked around asia and europe (three of us at least) to find the hottest and trendiest clothing. Our philosophy was to keep the overhead costs low, but stay high on the trend factor... Today we are selling top-quality designer gear at affordable prices. Go Figure!" - Timo Eye, designer and co-director of SoMF

"Our concept was to not be swayed by commercial crap, and stick true to our idea of everyday funky casual men clothing. We didn't want to become another one of those fashion outlet montrosities... think, boutique for hip, young fellas. A little rough around the edges of course." - Stef Teong, designer and co-director of SoMF

"Cool, sexy, trendy. Just like me." Isoya Michiyo, Chief Creative Director.

"All I wanna do is have some fun... I have a feeling, I'm not the only one..." Powen Tjoe, IT Architect, and co-director of SoMF.

SoMF aims to serve you better all the time. Please send all your comments and suggestions to enquiries@somf.com.au.

SoMF was featured in GQ Magazine Jan 2007, Australia's Top Men's Magazine.